Brand Success story

China Airlines Showcases Taiwan’s Beauty and Sustainability through New Boarding Video

China Airlines’ new boarding video showcases Taiwan’s beauty and culture, featuring aerial footage and indigenous music, while highlighting sustainability efforts. This initiative reflects the airline’s commitment to ESG and social responsibility.

UKTW.ORG

10 Mar 2025 — 1 min read

Provided by China Airlines official website

China Airlines has launched a new boarding video in collaboration with the Chi Po-lin Foundation and Chin-Ai Music, featuring aerial footage from Beyond Beauty: Taiwan from Above and original music by indigenous students. The video highlights Taiwan’s landscapes and culture while promoting environmental sustainability, including the use of Sustainable Aviation Fuel. Merchandise supporting these organisations is also available on China Airlines’ eMall. This initiative reflects the airline’s commitment to ESG principles and social responsibility.

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